ACTIVATION / SUBSCRIPTION PRODUCT
Synthetic sampleSigned up.
Still not activated.
Separate setup from value, then identify the question your funnel cannot answer.
Independent product consultingBuenos Aires, AR
Evgeny Rebrov.
Find where users lose their way.
Know what to fix next.
I help fintech and subscription teams connect activation, reliable analytics, and clear product decisions.
Start with one useful question.EN / ES
01
People sign up.
But don't reach first value.
02
The dashboards disagree.
So does the team.
03
There are plenty of ideas.
Which one deserves the next sprint?
01 /A focused first step
Activation &
Analytics Diagnostic.
A focused review of your path to first value and the data behind it. You leave with a decision memo, a measurement plan, and a short list of changes worth testing.
- Map the journey to valueWhere users hesitate, get stuck, or leave.
- Check what the events actually meanDefinitions, blind spots, and a focused measurement plan.
- Decide what to do nextPrioritized hypotheses and a readout with your team.
Scope, start date, and a fixed fee agreed before kickoff.
What I'll need from your team
A product walkthrough, existing event definitions, available research, and a conversation with the person who owns activation. We agree the minimum data access needed for the question.
Where the diagnostic ends
The diagnostic covers analysis, recommendations, and a team readout. Engineering work, a complete tracking rebuild, and ongoing analysis are scoped separately.
02 /Thinking made visible
From a question
to a useful decision.
Illustrative scenarios and work samples. These show the method; they do not represent client engagements or measured results.
Signed up.
MEASUREMENT / EVENT TAXONOMY
Synthetic sampleOne metric.
Three definitions.
Make an activation metric traceable from the product action to the decision it supports.
PRODUCT / DECISION MEMO
Synthetic sampleA backlog isn't
a decision.
Turn competing explanations into a focused experiment and a clear decision rule.
03 /Ways to work together
Start with clarity.
Go deeper when it helps.
01
A conversation
The product, the problem, and the decision your team is trying to make.
02
A diagnostic
A bounded review with specific questions and concrete deliverables.
03
A focused project
Work through the changes that matter, alongside your product and engineering team.
04
Ongoing partnership
Advisory or fractional product work when the team needs continuity.
Each stage stands on its own. A longer engagement starts with a separate conversation about goals, responsibilities, and scope.
04 /The person behind the work
Product questions.
Careful answers.
I'm Evgeny, based in Buenos Aires. My focus is the connection between how a product works, what its data says, and what a team should do next.
I prefer a clear question, a traceable observation, and a useful artifact over a long list of recommendations. AI can help with the analysis; the reasoning still needs to hold up.
Buenos Aires / UTC-3Fintech · Subscription products
Before we start.
Our analytics are incomplete. Can we still start?
Yes. We can begin with the product journey, event definitions, and available research. The diagnostic distinguishes what is observed from what still needs measurement.
What does the diagnostic cost?
We agree a fixed fee after clarifying one journey, the available data, and the deliverables. You receive the scope and price before deciding to proceed.
Can you stay involved after the review?
A focused implementation project, advisory work, or a fractional role can follow. The right format depends on the decisions and ownership your team needs.
05 /Let's talk
What is your team
trying to figure out?
Tell me about the product, where things get unclear, and the decision you need to make.
[email protected]A short note is enough to begin. Share context, not customer records or credentials.